Strategic distribution partnership with InnovoTechX in Australia
M2‑Automation is expanding its global distribution network through a new partnership with InnovoTechX, based in Melbourne, Australia. The collaboration marks an important step in enhancing support for customers in Australia and New Zealand and the broader Oceania region, especially in sectors demanding ultra-precise liquid handling and laboratory automation.
M2‑Automation introduces InnovoTechX (Melbourne, Australia) as its newly appointed distribution partner for the Australian and New Zealand market. This collaboration brings together M2‑Automation’s expertise in high‑precision liquid handling and InnovoTechX’s established presence in supplying advanced scientific and micro‑nanotechnology instrumentation across Australia.
Why InnovoTechX
InnovoTechX is a specialized distributor of high-end scientific instrumentation, with a portfolio focused on micro- and nanotechnology applications including surface preparation, dispensing, deposition, micro-nanofabrication and packaging systems. The company supports customers across research, biotechnology, diagnostics, and advanced manufacturing.
InnovoTechX was founded by Dr. Ava Faridi, a recognized expert in bio-nano technologies. She holds a Master’s degree in Micro-Nano Science from ETH Zurich and a PhD from Monash University, Australia, where she focused on bio-nano particle interactions in drug delivery. With over seven years of experience in cleanroom and biological lab environments, and 15+ publications in journals such as Nature Communications, Small, and Nano Letters, Dr. Faridi brings a deep scientific foundation to the company’s mission. She is also active in national leadership programs such as ATSE’s Emerging Leader Network and the Women in Leadership Development initiative.
“Our collaboration with M2‑Automation aligns with our commitment to delivering precision tools for cutting-edge research and diagnostics,” says Dr. Ava Faridi, Founder and Director of InnovoTechX. “Their technology stands out in the field of non-contact, low-volume liquid handling, and we are excited to make these capabilities more accessible to Australian researchers and innovators.”
Benefits for Customers in Australia & New Zealand:
- Localized sales and support: Customers in the region now have direct access to M2‑Automation’s technology via InnovoTechX, ensuring faster response times and tailored service.
- Technical expertise: With highly qualified scientific and engineering staff, InnovoTechX is well positioned to assist customers with complex applications and integration support.